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Google开始对更多的网站实行移动优先索引

文章来源:思亿欧    作者:凯拓科技    发布日期:2019-03-15 14:58:18

Google begins rolling out mobile-first indexing to more sites

Google开始对更多的网站实行移动优先索引


Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

那些在移动优先索引方面表现最佳的网站现在已经开始在迁移了,Google也将会通过Search Console发送通知。



资料来源:http://searchengineland.com

作者:Barry Schwartz

翻译:思亿欧外贸快车市场部


Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.
Google宣布其已经在着手对于更多的网站实行移动优先索引了。Google称,此次实行只针对那些“在移动优先索引方面表现最佳的那些网站”。


This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.
这是Google首次确认其正在将大批的网站转入移动优先索引算法。Google在去年10月份时有告知我们已迁移了一些网站。但是此次Google的公告,听起来则意味着移动优先索引的大规模实施已开始。


Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification:
Google称将通过Google Search Console向网站站长们发送信息,通知其网站已迁移至移动优先索引。以下是通知通知的截图:


Google also said “site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.”
Google还称,“站长们将会看到由智能手机Google机器人爬虫所带来的显著的流量增长。而且,Google还将以移动版页面作为在搜索结果和缓存页中的展示。


What is mobile-first indexing?

什么是移动优先索引?


Google says it is about how Google crawls your site. Google will only have one index, but how Google crawls and creates the index will be based on a mobile-first experience going forward. Google wrote:
Google说它是Google爬行网站的方式。Google将会只有一种索引,但是如何爬行并创建索引,则将是基于移动优先的体验。Google写道:


To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our — primarily mobile — users find what they’re looking for.
总而言之,我们的爬行、索引和排名体系一直使用的是PC端网站的页面内容,当PC端版本的内容与移动端内容有很大区别时,这将会给移动端的搜索者带来问题。移动优先索引意味着我们将在索引和排名时采用移动端网页的内容,以更好地帮助用户,主要是移动端用户,找到他们想要的信息。